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Who Are We

Conversations with hundreds of women across the country revealed a common problem: buying expensive jewellery for momentous events & settling for mediocre designs that failed to keep up with their dynamic lifestyles.

CaratLane was founded in 2008 to bridge the gap between exquisite jewellery meant for special occasions and everyday wear, making diamond jewellery accessible, affordable, and a timeless part of your life that you could wear effortlessly every day.

100% CERTIFIED JEWELLERY

Every piece you get is fully checked for quality and authenticity by reputed agencies. GOLD certified with BIS Hallmark. DIAMOND certificate of authenticity from IGI, SGL and HKD. SOLITAIRES carry a certificate of authenticity from GIA and IGI.

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TRY JEWELLERY AT HOME

Taking you back to the time when jewellery was brought to you in the comfort of your home, and chosen in a close huddle with your loved ones. All you have to do is shortlist the pieces you want to try and book your appointment online.

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Physical Store

The shmriddhi Stores are cool and contemporary spaces for you to browse through our collections at your leisure.




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Introduction

The quintessential meaning of shmriddhi is "Success". shmriddhi is born out of heritage and values and yet carries 'Modern' look in its designs and craftsmanship. shmriddhi is the latest offering that is affordable, fashionable, quality-assured and for the 'New- You'. It is inspired by fashion and one of the trendiest in town! Our jewellery is light-weight, budget-friendly, Crafted in European cubic zirconia which gives you every-day wear a new 'Sparkle'. Our innovative team of designers has worked hard to encapsulate the essence of Indian jewellery and give you designs which are trendy yet Indian. So acquire your first shmriddhi collection and make your mark! shmriddhi not only adorns you but does not shy away to make a statement! shmriddhi desires to be a sought-after and the preferred brand of jewellery for every-day wear.

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Why Choose Us?

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Quality Products

Samriddhi has built a market identity solely based on its strong reputation for having the finest purity, packaging, and logistics representation.

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Pure & Right price

Samriddhi's pricing is the benchmark in the country, demonstrating the company's commitment to being the most competitive and efficient.

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The large scale of operation

Its scale of operation allows it to reduce overall expenses, which are then passed on to consumers.

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Cost-Effectiveness

It is the most cost-effective due to the smart use of technologies and production efficiency.

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Easy & Fast Online Process

We make sure that the method of purchasing, selling, and redeeming products is as simple as possible. We are ever ready to help our consumers anywhere and at any time.

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100% Transparency

With us, it's all about transparency. There are no hidden charges to worry about. Also, rest assured that you will be provided with all information upfront.

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IMMERSE YOURSELF IN PUREST DEVOTION

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100% Transparent Evaluation Process

Your gold is evaluated with German X-Ray Fluorescence Technology, which provides on-the-spot analysis of impurities in gold. This is far more accurate than chemical methods and traditional touchstone-method.

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State-of-the-Art Technology

At samriddhi Purity Verification Centre, we weigh and test your gold, and then melt it in front of you, hence assuring 100% transparency. You will receive a Purity Certificate specifying the quality of your gold.

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Unlock Highest Value for Old Gold

We, at samriddhi, price gold at the declared gold rate of the day and provide a detailed purchase and tax invoice. We pay the full value of your gold via same day bank transfer.